For this project, I took on the task of rebranding the beloved Nutella. I wanted an outdoors, athletic, and natural aesthetic. For the new packaging, I decided to illustrate the 3 main ingredients of Nutella; a canola oil flower, hazelnut and cocoa leaf. The website also
matched this active and outdoors lifestyle.
matched this active and outdoors lifestyle.
Sketches & Moodboard
Digital Logo Ideation
Final Package Design
